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A Case for Yammer in 2020

Posted by Alex Henry | Apr 29, 2020 8:45:00 AM
Do you think Yammer has a place in your organization?
 
Earlier this week, Microsoft released the “Communities” app for Yammer in the Microsoft Teams store If you’re not familiar with Yammer – it's an internal social media platform for your organization.  I highly recommend watching this demo video from Ignite 2019 to learn everything about it.
 
What’s interesting is that leading up to fall of 2019, anytime someone mentioned Yammer – you would get eye-rolls and groans.  Here's how I think the conversation when as a whole:
 
Everyone: "Yammer is going to be shut down by Microsoft any day now."
Microsoft:  "Hold my beer..."
 
Then this happened...
 
 
Microsoft dubbed 2020 as “The Year of Yammer" and revealed the new experience that they built from the ground-up.  This confirmed that they still believe in this product and have put their money where their mouth is.  This is why I think it's time to give Yammer a fresh review in 2020.
 
Between email in Outlook and messaging in Microsoft Teams, where does Yammer fit in?  Yammer is not pitched as a place for work and collaboration.  It is a place where staff can talk about things other than projects and daily operations.
 
Staff can ask questions that are open to the entire company, submit polls, share videos and more. Executives can host virtual town halls in Yammer group that allows for Q&A from staff.
 
Screenshot of the "Communities" Yammer app in Microsoft Teams.
 
While confusing at first, “Communities” was the perfect name for this new app.  Like a Facebook Group or a Subreddit, "Communities" are the foundation of Yammer.  Unlike Facebook and Reddit though, Yammer can connect staff across the globe while keeping your data secure (based on identity already in Microsoft 365).
 
Tired of your Team channels being overtaken by banter that is not related to work?  Create a "Just for Fun" Yammer community for that.
 
Need a place to share social committee events, poll staff and share updates?  Create a "Social Committee" community for that.
 
What's Next For Yammer?
This is not the end of the updates coming to Yammer this year.  The desktop and web apps will also be receiving these updates later this year.  Yammer will also be added into Outlook, so you can take part in Communities without leaving your inbox.   
 
So, back to my original question... Do you think Yammer has a place in your org?
 
Thanks for reading!
-AH

Topics: Microsoft 365, Collaboration, Yammer

Written by Alex Henry

Alex is a passionate champion of the Modern Workplace philosophy and continuous learning. Learning new technology for collaboration and communication is a hobby. Helping friends, family, clients, and colleagues find smarter ways to use this modern technology to solve old problems is a passion. In the parting words of Bill Watterson's Calvin and Hobbes: "It's a magical world.... let's go exploring!"

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